I used to love music videos. When I heard that a song that I loved had an accompanying video, I’d go crazy and sit in front of the fam’s Gateway computer and wait 5-10 minutes for the video to load on our dial-up internet, hoping and praying that a call wouldn’t come through on our internet voice mail that would make all the waiting I’d just done obsolete.
So, I’m not that old. And I still love music videos. But I feel more often than not that the video offerings nowadays rarely add anything to the song. You need more than just a variety of ghetto or flashing backgrounds and your face in front of the camera to give me a deeper layer of meaning to your song.
All that to say, I was pleasantly surprised in the past couple weeks to find two music videos that made me appreciate the tracks even more.
There’s a perfect balance of story and facial emotion in this “Love Lost” video from Wize. More importantly, it gives you a visual reel to play in your head as you listen to it offline. It accomplishes its goal: It made me appreciate the song even more.
What amazes here in the video for “Fallin,” one of the few tracks I dug off of Trip Lee’s latest project, is the quality of the animation. This video wouldn’t have been possible just two or three years ago, at least by the Reach Records crew, and the fresh air of it makes you want to remember where you first smelled the scent.
What are other recent music videos that have made you enjoy the song more, or are just straight entertaining to watch?